Wallbox x Super Bowl LVI
THIS WAS THE TV SPOT PROVIDED BY CLIENT
The task: translate this awesome TVC to social.
PHASE 1: TEASING THE TVC
This phase introduces Seth and his aversion to electricity. We
share his story and humanize him. We tease and stay tuned to
find out how he changes his mind about electricity.
PHASE 1 PT 2: TEASING THE TVC
This phase introduces Seth and his aversion to electricity. We
share his story and humanize him. We tease and stay tuned to
find out how he changes his mind about electricity.
STATIC PRE-GAME TEASERS
GAME DAY
This phase taps into Seth’s fear of electricity to help amp fans up
for the game, and once the ad airs, we draw inspiration from
Seth’s story to share our own take on in-game moments.
We knew Eminem was performing during the Super Bowl halftime show, so...
IN SUMMARY:
