Wallbox x Super Bowl LVI
THIS WAS THE TV SPOT PROVIDED BY CLIENT
The task: translate this awesome TVC to social.
PHASE 1: TEASING THE TVC
This phase introduces Seth and his aversion to electricity. We share his story and humanize him. We tease the TVC and encourage our audience to stay tuned to find out how he changes his mind about electricity.
PHASE 1 PT 2: TEASING THE TVC
Outlets were designed to look like angry faces anyway, right?
STATIC PRE-GAME TEASERS: This phase taps into Seth’s fear of electricity in a social/user behavior first way (queue the iPhone home screens, meme-worthy starter packs, relatable Hinge profiles...)
GAME DAY: The TVC is live and we are tapping into football and Super Bowl-themed moments.
We knew Eminem was performing during the Super Bowl halftime show, so I drew an ~uncanny~ parallel and repurposed bits from the TVC to Eminem's 8 mile lyrics
IN SUMMARY:
