Wallbox x Super Bowl LVI

THIS WAS THE TV SPOT PROVIDED BY CLIENT

The task: translate this awesome TVC to social. 

PHASE 1: TEASING THE TVC 

This phase introduces Seth and his aversion to electricity. We

share his story and humanize him. We tease and stay tuned to

find out how he changes his mind about electricity.

PHASE 1 PT 2: TEASING THE TVC 

This phase introduces Seth and his aversion to electricity. We

share his story and humanize him. We tease and stay tuned to

find out how he changes his mind about electricity.

STATIC PRE-GAME TEASERS 

GAME DAY

This phase taps into Seth’s fear of electricity to help amp fans up

for the game, and once the ad airs, we draw inspiration from

Seth’s story to share our own take on in-game moments.



We knew Eminem was performing during the Super Bowl halftime show, so...

IN SUMMARY:


Using Format