Do Us A Flavor asks customers to submit their ideas for the next potato chip flavor, and this year’s topic was local foods. Lay’s wanted to shed light on these long-standing traditions, while also giving participants the opportunity to share their pride for their hometown. The content below was conceptualized and created with two objectives in mind: to spread awareness of the Lay's Do Us a Flavor campaign through personification and playful posts, and to create content that relates to the Wavy Lay's target consumer: female millennials.

Art Direction + Design / Illustration / Set + Food Styling