Every year, the BFGoodrich Tires Outstanding Trails program awards money to local Jeeping clubs who work to preserve four-wheeling trails. They wanted us to drive submissions for the program through social.  We traveled to Colorado to highlight a community + culture most aren't aware of.

Creative Direction / Video + Still Capture / Post Production

Episode 2: Highlights what its like to be a female in this male-dominated sport. 

Episode 3: Highlights Dave, an off-roader that doesn't let anything stop him from hitting the trails. 

@BFGOODRICH Social Content (IG, Snapachat, FB,TW) 

Art Direction / Video + Photo / Post / Nationwide Event Coverage 

Using Format