CO. BY COLGATE
A brand new brand made for a new generation to smile more confidently so they can express themselves boldly.
Primary target audience: Gen Z Beauty Enthusiasts. Secondary: Zillenial Beauty Enthusiasts
Spoiler: you'll see elements of nostalgia as these Z's love the 90s and 2000s. This audience has passion for defining beauty standards, raising mental health awareness, and being unapologetically themselves.
My Role: Lead Creative Director
Platforms: TikTok and IG