Role: Creative Lead and Director on Fanta's Social Platforms 
IG, TikTok, Threads, X, Facebook and Twitch

OUR LAUNCH TO TIKTOK

Alas, Fanta made its highly anticipated debut on TikTok. We knew 96K stans already (mind-blowingly) followed Fanta on TikTok, so we wanted to launch in a platform-first way: Fanta dancing to a custom-made Fanta song. 

@fanta

HELLOOO the orange-EST Fanta has arrived to make TikTok all about us! Use the jam and share your extra-EST energy pls + xoxo.

♬ original sound - Fanta

INFLUENCER CONTENT

@fanta Does @The Escape Pod Podcast ♬ original sound - Fanta
@biddy If I’m not the extra-est in the room, it’s because I’m not with @Fanta #FantaPartner ♬ original sound - Fanta
@sweetmutuals Lovinggg my bold-est and orange-est look yet with the orange-est @Fanta EVER! ❤️‍🔥Unlock your -EST self with Fanta. #fantapartner ♬ original sound - Fanta
@sweetmutuals @Fanta bold orange-est flavor gives me the boost to be my bestest self! Wanna see how @fanta can inspire you? Head over to their all new Tiktok account to unlock your est-era! #fantapartner ♬ original sound - Fanta
@uncomfy.co Fanta Orange is my muse. ✨🍊This was so fun to make 😂 – Things like your favorite soda can become sources of major inspiration, and for me it is definitely @fanta! #FantaPartner ♬ original sound - Fanta
@uncomfy.co Introducing the Orange-est, Extra-est Maxine with the help of @fanta 🍊!!! #fantapartner ♬ original sound - Fanta

REAL-TIME CONTENT 

@fanta Sooo we just got READ by a filter, but we can’t say it wasn’t right. #GreenFlagsFilter ♬ Hey It's Me - Official Sound Studio

Using Format