Role: Creative Lead and Director on Fanta's Social Platforms
IG, TikTok, Threads, X, Facebook and Twitch
OUR LAUNCH TO TIKTOK
Alas, Fanta made its highly anticipated debut on TikTok. We knew 96K stans already (mind-blowingly) followed Fanta on TikTok, so we wanted to launch in a platform-first way: Fanta dancing to a custom-made Fanta song.
@fanta HELLOOO the orange-EST Fanta has arrived to make TikTok all about us! Use the jam and share your extra-EST energy pls + xoxo.
♬ original sound - Fanta
INFLUENCER CONTENT
@fanta Does @The Escape Pod Podcast ♬ original sound - Fanta
@biddy If I’m not the extra-est in the room, it’s because I’m not with @Fanta #FantaPartner ♬ original sound - Fanta
@sweetmutuals Lovinggg my bold-est and orange-est look yet with the orange-est @Fanta EVER! ❤️🔥Unlock your -EST self with Fanta. #fantapartner ♬ original sound - Fanta
@sweetmutuals @Fanta bold orange-est flavor gives me the boost to be my bestest self! Wanna see how @fanta can inspire you? Head over to their all new Tiktok account to unlock your est-era! #fantapartner ♬ original sound - Fanta
@uncomfy.co Fanta Orange is my muse. ✨🍊This was so fun to make 😂 – Things like your favorite soda can become sources of major inspiration, and for me it is definitely @fanta! #FantaPartner ♬ original sound - Fanta
@uncomfy.co Introducing the Orange-est, Extra-est Maxine with the help of @fanta 🍊!!! #fantapartner ♬ original sound - Fanta
REAL-TIME CONTENT
@fanta Sooo we just got READ by a filter, but we can’t say it wasn’t right. #GreenFlagsFilter ♬ Hey It's Me - Official Sound Studio
Color wheel meme but make it fanta-bulous 🌈🧡 pic.twitter.com/JHAbPYM7Nz
— Fanta (@fanta) July 7, 2023