Conceived the original creative concept of humorously positioning Michael Cera as the face behind CeraVe. What began as a playful pun and a plan to bamboozle the internet back in July 2023, evolved into a viral, Grand Prix-winning, Emmy-nominated campaign conspiracy known as Michael CeraVe, that culminated at SuperBowl LVII. 

AWARDS Cannes Lions 2024

• Social & Influencer Grand Prix
• Gold and Silver in Health & Wellness
• Gold and Silver in Media
• Gold and Silver in Social & Influencer
• Bronze in Entertainment
• Bronze in Film
• Bronze in PR
• Shortlisted in the Dan Wieden Titanium category

Clio Health Awards 2024

• Creative Effectiveness Grand Prix
• Film Grand Prix
• Integrated Grand Prix
• Partnerships & Collaborations Grand Prix

D&AD 2024

• Gold in Media (Social)
• 2 Gold in PR (Integrated and Use of Talent & Influencers)
• Silver in Media (Integrated)
• Silver in Digital & Social (Use of Talent & Influencers)
• Bronze in PR (Digital & Social)

One Show 2024

• 4 Gold in Integrated
• Gold and Silver in Influencer Marketing
• Gold and Bronze in Innovation
• Gold in Social Channel
• Gold in Social Media Post
• Silver in Social Media
• Silver in use of Humor
• Silver in Non-Traditional and Guerrilla Marketing
• Bronze in TV, VOD, Online