If you’re under a certain age, you’d have to ask your mom what Noxzema is. We were tasked with changing that by launching the brand on social for the first time and build hype by partnering with influencers.
Our approach was inspired by the fact that the modern woman, much like our product, is never just one thing. Both women and Noxzema defy labels and stereotypes. For Noxzema, to be labeled is to be limited- so we encouraged our audience to live beyond labels.
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Creative Direction / Photo + Video / Post Production