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victoria treble
creative director
In July 2023, my team was tasked with developing Super Bowl ideas for CeraVe’s first-ever campaign, airing February 2024. Fueled by my love of dumb puns and internet chaos, I pitched a simple, disruptive idea: Michael Cera bamboozles the internet into thinking he’s behind CeraVe.*
*this exact line appears in our Day 1 pitch deck, and we committed to the bit all the way through.
this site is under construction, please contact me at victoria.treble@gmail.com should you want to get in touch.
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