Normalizing period care with Kotex
In my first year on the account, organic performance surged to 155M impressions (up from a 2024 average of 57M) and 3.6M engagements (up from 543K). The best part? Helping normalize periods and challenge stigma alongside an incredible team.
Organic Social Content
Views: 28,587,942
Engagements: 581,831
Eng. Rate: 2.04%
Views: 17,862,439
Engagements: 608,466
Eng. Rate: 3.41%
Views: 2,744,865
Engagements: 381,150
Eng. Rate: 13.89%
Views: 2,651,449
Engagements: 43,281
Eng. Rate: 1.63%
During the WNBA playoffs, we partnered Vayner Sports to prove a simple point: you can play on your period. The campaign kicked off with the StudBudz dyeing their hair Period Red and expanded through collaborations with stars like Breanna Stewart, Gabby Williams, and Kelsey Mitchell.
I Play On My Period
Our goal? Send an unmistakable message to young girls everywhere: a period should never sideline their potential or push them out of the game.
