Normalizing period care with Kotex
Women still feel insecure about their periods. As Creative Director, I led social content for period care pioneer Kotex that normalized periods, challenged stigma, and put the product at the center of culturally resonant storytelling. In my first year, organic performance surged to 155M impressions (up from a 2024 average of 57M) and 3.6M engagements (up from 543K)
Organic Social Content
Views: 28,587,942
Engagements: 581,831
Eng. Rate: 2.04%
Views: 17,862,439
Engagements: 608,466
Eng. Rate: 3.41%
Views: 2,744,865
Engagements: 381,150
Eng. Rate: 13.89%
Views: 2,651,449
Engagements: 43,281
Eng. Rate: 1.63%
During the WNBA playoffs, we partnered Vayner Sports to prove a simple point: you can play on your period. The campaign kicked off with the StudBudz dyeing their hair Period Red and expanded through collaborations with stars like Breanna Stewart, Gabby Williams, and Kelsey Mitchell.
I Play On My Period
Our goal? Send an unmistakable message to young girls everywhere: a period should never sideline their potential or push them out of the game.
